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Behind The Scenes - Who Wants To Star In A Movie?

Higher Than 7 Productions, gives you a behind the scenes look of the new season of Who Wants To Star In A Movie. A talent competition like no other, where actors & actresses perform their best monologue in front of judges for a chance to star in their own movie. 

Created By AT SoundZ

Shot & Edited By: Aaron Terrell

Wednesday, June 7, 2017

Who Wants To Star In A Movie? - Season 2 - Episode 1

Higher Than 7 Productions is back for a new season of Who Wants To Star In A Movie, a talent competition like no other, where actors & actresses perform their best monologue in front of judges for a chance to star in their own movie. Who Wants To Star In A Movie - Season 2 - Episode 1

Created By: AT SoundZ

Tuesday, June 6, 2017

Who Wants To Star In A Movie? - Season 2 - Episode 2

Higher Than 7 Productions, is back for a new season of Who Wants To Star In A Movie, a talent competition like no other, where actors & actresses perform their best monologue in front of judges for a chance to star in their own movie. Who Wants To Star In A Movie - Season 2 - Episode 2

Created By: AT SoundZ

Tuesday, June 6, 2017

Who Wants To Star In A Movie? - New Season Airs

A new season of Who Wants To Star In A Movie, will kick off this Saturday at 1:30pm and every Saturday on PhillyCAM (Comcast Channel 66 & Verizon FIos Channel 29) until the end of October. The Live Finale will air on October 7th, so the audience at home can vote for the winner through Facebook and Instagram. Who Wants To Star In A Movie, is a show like no other on TV. Actors and Actresses perform their best monologue in front of judges for a chance to star in their own movie. 

Monday, June 5, 2017

Music Biz 2017 - Day 4 Blog

And just like that Music Biz 2017 is over. 4 days of intensive workshops, seminars, and networking, concluded with an award luncheon that honored Reba McEntire, Paula Abdul, Adele, Lukas Graham, Maren Morris, and Hamilton Mixtape. 

There isn't a better music conference in the world in my opinion, so here is my take away from the final day. I hope these notes will help you on your journey.

  • Record labels are not spending much time in the artist development business, rather like finshed products or close to it. Touring is where a lot of artist develop. Perform as much as possible. You're going to make majority of your money on live shows.
  • You can be your own publisher, just make sure you copyright your song, and join a PRO such as ASCAP, BMI, SESAC.
  • Persistence and Politeness is essential to your longevity in the music industry.
  • If you are an manager find every opportunity to join conversations to talk about your artists. Nobody else is going to believe in your artist if you don't. 
  • If you are an artist, a good stage name is 80% of your marketing. Is your artist name working for or against you?
  • Know how to communicate what and who you are. People have 5-10 seconds to process early information.
  • As important as every aspect that goes into the music industry is, it all begins with a song! 

Thank you Music Biz 2017 for an educating, motivating, and inspiring week. The entire organization did a fantastic job. For more information on the Music Business Association, check out their website www.MusicBiz.org

Friday, May 19, 2017

Music Biz 2017 - Day 3 Blog

Day 3 of Music Biz 2017 was packed with Brand Strategy, Education, Awards, and Spotify's Troy Carter. So, be prepared to get educated, on how to strategies your brand, to one day be like Spotify's Troy Carter, and win an award like Music Millenium's Terry Currier and Universal Music Group's Mike Dungan.

  • Audio has the power to transport feelings. If you want to have something to brand make sure it's hot! Strategizing any partnership starts with your song and how does it connect with people.
  • If you are interested in getting in the VR space it's not about the content, it's about the experience. Make sure when your consumer puts their VR headgear on they say, WOW!
  • As you build your brand adopt early rituals to be a part of your story to tell with other brands. You are creating a partnership so it's important the synergy is authentic. That's what bigger brands want to see. Data trumps everything, but having a organic feeling connect with the consumer is what it's about.
  • According to Brittany Hodak from Zinepak, 61% of millenials feel they are pop culture influencer. So let them control the conversation, acknowledge them, then surprise them by creating fun experiences from the otherwise mundane. Make it a part of your consumers life.
  • If you want to start a fashion line, find you a manufacturer and focus on distribution. 
  • It's not about one week it's about 52 weeks. You can be hot for a week, but then what about the rest of the year. If you are moving enough units you have leverage.

Pictured above is Nate Rau, Music Business Reporter of The Tennessean, and Troy Carter, Spotify's Global Head of Creator Services.

Come back tomorrow for my final blog of Music Biz 2017

Thursday, May 18, 2017

Music Biz 2017 - Day 2 Blog

Day 2 of Music Biz 2017 featured a great amount of seminars from top speakers in the industry. There where numerous workshops that covered a wide range of topics connected to the importance of the music industry; Career Development workshops, Metadata Summit, Music's Global Explosion, and a feature presentation from Music's Leading Ladies.

Here are my biggest take aways from todays event.

  • Don't be afraid to DREAM. An incredible artist named Saul Paul, from Houston, TX, gave a talk about how important it is to dare to dream and believe in yourself. Nobody is going to help you if you don't help yourself. So dream it, rise up to it, expect it to happen, acheive it, and stay motivated.
  • All the youngsters out there looking for a career in the music industry, get an internship and learn as much as possible about the different facets of the industry. In this industry opportunities can come in any form, and being as well rounded and educated as possible will benefit you the best. Always mainatin a good rapport with everyone you come across. If people like you, they will help you. This is an industry built on relationship.
  • For entrepreneurs looking to start their own business in the music industry, find a solution to a problem. Building technology, and being innovative will always keep you ahead of the curve.
  • If you don't know what Metadat is, learn it. Metadata is the key to keeping track of all your records, especially if you want to get paid.
  • Data is the most important thing when it comes to understanding your consumer and building brand relationships. However, remeber quality content is king and is what breaks artists, so trust your gut feeling.
  • The biggest live event engagement method is FREE STUFF. No matter where you are in the world if you have a festival and want to maximize your attendees experience, free swag is the best.
  • China is a huge emerging market in the music industry, and could possibly be the biggest spender of music in 20 years. So, if you are an artist and want to break into the Chinese market, utilize Chinese platforms. Lookup Tencent QQ, Netease, and Xiami.
  • Hispanics are the largest ethnic minority in the US. If you are a brand and want to connect effectively with latin consumers, think technology, live events, and content. And if you are a latin artist and want to break into different latin markets, collaborate with other artists from those markets to elevate your brand.
  • Statistics show that the top female artists are more marketable that their male counterparts. According to Nielsen, 76% of americans are aware of the top female artists, while 54% of americans are aware of top male artists.

Pictured above is Julie Greenwald, COO of Atlantic Records, and Atlantic Records recording artist, Kelly Clarkson.

Come back tomorrow to get my Day 3 overview of Music Biz 2017

Wednesday, May 17, 2017

Music Biz 2017 - Day 1 Blog

Now that Music Biz 2017 has kicked off, I have decided to share my experience from this years informative music conference organized by the Music Business Association. The first day of the conference provided two avenues for attendees; an Entertainment & Technology Law Conference, and a Digital Service Workshop. Each day I will give my biggest take aways from the days event.

The entertainment law seminar covered a range of topics that are very critical to todays legal landscape.

  • ISP (Internet Service Providers) has a stronghold on the music industry. Though we don't here much from our internet service providers and what parts they play in the game, they have a lot of power.
  • As much slack as Spotify gets for not paying artists, they still pay three times as much as YouTube. Even though music is listened through YouTube more than Spotify.
  • Copyright your stuff, and know what PRO (Performance Rights Organization) works best for you.
  • I think it's safe to say that everyone wants songwriters and IP (Intelectual Property) owners to get all all the money they deserve, but I'm not sure if there will ever be an agreement in copyright laws amongst the industry. Even in a non legal setting there was much opposition on the same panel with lawyers that claim they want whats best for the industry.
  • The music industry has a true maverick in US Congresswoman, Marsha Blackburn. She is really fighting for the songwriters and artists to get paid through the, Fair Play - Fair Pay Act. She wants to "make certain when your music is getting played, you get payed."
  • If you had a hit song before 1978 you should look into reclaiming your copyright, or what is termed "Recapture". A lot of people don't try to reclaim their songs or renegotiate their contarcts with their publisher. However, it's complicated when it comes to the law of how much time you have to recapture. Do your research!
  • My biggest question for all these legal push are; Is the intent to help songwriters, or is it to influence litigation to make the lawyers richer? 

Come back tomorrow to get my Day 2 synopsis of Music Biz 2017

Monday, May 15, 2017

Who Wants To Star In A Movie? - Second Taping

A second taping has been shot for the new season of, Who Wants To Star In A Movie? The show where actors and actresses perform 60-90 seconds of their best monologue in front of judges for a chance to star in a movie. Congratulations to Marc Holladay for winning, he advances to the finals which will air live in October on PhillyCAM. The final winner will be voted by the live studio audience and viewers watching from home through social media. Next taping will be May 26. If you are interested in participating, please email a headshot and resume to WhoWantsToStarInAMovie@gmail.com. Here is a look into the very first season of, Who Wants To Star In A Movie?

Sunday, May 14, 2017

AT SoundZ at Music Biz 2017

For the second year in a row AT SoundZ will represent Higher Than 7 Productions at Music Biz 2017 in Nashville, TN. 

Music Biz is the premier annual event organized by the Music Business Association. It will take place from May 15 - May 18 at the Renaissance Nashville Hotel in Nashville. This years event include expert panels from the music and tech sectors, networking opportunities with industry leading executives, and a look into the future of the music industry. 

AT SoundZ will write a blog everyday for this years event to highlight the biggest keys from the workshops and seminars, to the latest music and tech industry developments.  

For more information on Music Biz 2017 visit www.MusicBiz.org

Sunday, May 14, 2017

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